Last night marked the official opening celebration of the 3rd Billionaire Boys Club + Ice Cream flagship here in New York City. Friends, families, and well-wishers jam packed the store on West Broadway in SoHo, as Nigo and Pharrell greeted fans inside outside of the store.
Designed by Wonderwall of Japan, the store will hold the complete collection of BBC and Ice Cream apparel footwear. The store will be open 7 days a week, a great destination for the holiday shopping season.
Billionaire Boys Club / Ice Cream New York
456 West Broadway
New York, NY 10012
